From the category archives:


There’s nothing worse than buying a new computer, one that appears to be about as good as it gets, and 6 months later as your walking through Best Buy you catch a glimpse of it. You almost keep walking, but somethings not right because you could have bought two of them for what you paid.

That’s happen to all of us at least once, and over time I think we all learned that it’s just the way the computer industry works.

That’s why Ford is ensuring the SYNC platform, which they built in partnership with Microsoft, remains ahead of the curve in terms of vehicle technology.

As computers become more and more integrated into vehicles, the challenge is to allow the vehicles to be updated kind of like software is updated on your computer. The challenge is, vehicles have embedded systems which are kind of like what we might consider an analog phone system trying to exist in a digital / mobile world.

So Ford has taken another big step in the future of it’s technology development by opening a Silicon Valley Lab where it will begin to open up it’s platform to software developers to create applications for. Check out the “Blueprint For Mobility” initiative to attract mobile developers to the platform

Apple, for example, opened up their technology so developers could create apps and sell them in the App Store, and this is the same type of concept. It will be interesting to see what types of applications become popular, and the level of integration they have, as well as the safety required to keep the systems secure.

Here’s the press release from Ford: [click to continue…]

Acton Ford - Boston MA - Ford Dealership
76 Powdermill Rd ActonMA01720 USA 
 • 978-897-7000


Sync accelerates for 2013

by tom on March 13, 2012

in Sync

The Ford line-up is getting redesigns, updates, upgrades and brining in 2013 models. But, what about Sync? This technology is also improving and becoming more available to the customer. Follow the following article to find out more.

SYNC Accelerates into 2013 as Standard Equipment on New Ford Fusion and Flex

  • 2013 Ford Fusion and Flex get SYNC® as standard equipment on all trim levels
  • Ford SYNC, the voice-activated in-car connectivity system introduced in 2007, now is installed in more than 4 million Ford Motor Company vehicles
  • Powered by the Microsoft Windows Embedded Automotive platform, SYNC has created the “upgradeable car,” allowing new features and improvements to be seamlessly integrated on a pace with consumer trends and preferences
DEARBORN, Mich., Feb. 9, 2012 – Drivers of more than 4 million vehicles already take advantage of mobile device connectivity provided by Ford SYNC®, which is available as either optional or standard equipment on every new Ford sold in NorthAmerica. That population is set to grow even more for 2013 as the all-new Ford Fusion and Flex get SYNC as standard equipment.
Since its debut in 2007, SYNC has been recognized as the industry-leading system for connecting mobile phones and media players and enabling hands-free use through a simple and reliable voice-control system.
To read the full article click here.


On Thursday January 19th from 6-8pm, Acton Ford will be hosting it’s monthly Sync and MyFord Touch personalization session. The session is designed to help new Ford and Lincoln owners  get more familiar with the features and use of the Sync or MyFord Touch System. Our experts will be on hand to demonstrate features, pair devices and answer any questions that you may have about the Sync or MyFord touch systems. We break out into small groups or one on one instruction as guests arrive, so please join us anytime between 6-8pm on Thursday the 19th. The session will be held right around the corner from Acton Ford at our Quicklane of Acton facility on 60 Powdermill Rd, Acton MA. Snacks and light refreshments will be served.

If you are interested in attending or have any questions that you would like us to research in advance of the event, please contact Chris Abatsis by email at:
You may also RSVP by following this link


When: Thursday January 19th 6-8pm

Where: Quick Lane of Acton – 60 Powdermill Rd, Acton MA 01720

Who’s Invited: Ford and Lincoln Customers with Sync or MyFord / MyLincoln Touch, regardless of where the vehicle was purchased



MyFord Touch has been a key technology for Ford’s product over the past year. The system allows drivers to control their phones,

entertainment devices, navigation and climate control through simple voice commands that are supported by a touch screen interface. Although the system is functional in its current state, many customers have suggested performance improvements to make the system easier to use. Largely as a result of this feedback, Ford has redesigned the MyFord and MyLincoln Touch interfaces through a software upgrade.

“Ford has been listening and learning from our customers about their ownership experiences in order to continuously improve it. The new upgrade exemplifies the importance of customer feedback and showcases the flexibility and speed we now have by leveraging software to evolve Ford technology.” – John Schneider, Chief Engineer – Infotainment, Electronics, Electrical Systems Engineering

Ford is beta testing the upgrade with 1,000 randomly selected managers within the company.  Starting this week, the employees will receive a USB flash drive with the new software to conduct a month-long beta test of the system.

“Employees are a great source for quick feedback, and the best part is that they are eager to help,” said John Schneider

After the Beta test, Ford plans to launch the new version of MyFord Touch and MyLincoln Touch on select 2013 models. Additionally, a USB flash drive with the upgraded software will be sent to current MyFord Touch owners. Customers will have the option of performing the upgrade themselves, or bringing it to their local Ford dealer to have the upgrade installed at no charge.

What Is Better About the New MyFord and MyLincoln Touch Upgrade?

It’s faster:

  • Faster touch-screen response time was a key request from owners –
  • Initial testing shows that touch and voice response is at least two times faster than the current system –
  • Some browsing functions, including music and phone book, are nine times faster –
  • Application loading time upon start-up is also faster
  • Transitions between screens have been refined to be smoother and quicker

It’s simpler:

  • More than 1,000 screens in total have been updated with the improved look
  • When designing the upgrade, the goal was to simplify the screens and give customers a fast and easy way to get information at any given moment
  • Removed unnecessary buttons, relocated high-use controls closer to the driver’s reach, simplified tasks and improved font size
  • New fonts are as much as 40% larger on some screens; they are also are wider and bolder to provide easier legibility

It’s easier to use:

  • it has better voice recognition
  • It even has new features, including better phone compatibility, improved navigation maps, tablet-device compatibility and audiobook support

For more information on the upgrade, please see the official press release


SYNC Voice Activated Communication systems have revolutionized the way that we interact with our vehicles. Using voice commands, drivers can play music on their MP3 or Bluetooth device, make and receive phone calls and even search for traffic, directions and general information. While most drivers are comfortable using the phone and media controls, a lot of drivers are not aware of the full functionality that they can achieve through the use of Sync Services.

What is SYNC Services?

SYNC Services is a subscription service* that includes precise Turn-by-Turn directions, personalized Real-Time Traffic updates with text alerts, Business Search, Entertainment, News, Sports, Stocks, Travel and Weather. All at the tip of your tongue, right over your vehicle’s audio system using advanced vehicle sensors, integrated GPS technology and comprehensive map and traffic data.

How do I activate and connect to SYNC Services?

In order to use SYNC Services, you need to activate the service online, in your SYNC Owner account, and then connect to the service in the vehicle (Not all vehicles are equipped).

You can activate the service by registering online at SYNC Owner. If you haven’t already set up your account on this site, make sure you have your Vehicle Identification Number, which in Massachusetts can be found on your vehicle registration card.

You connect to the service by pressing the VOICE button in your vehicle and then saying the voice command “Services.”

What Services can I access in the SYNC Services Menu?

available services include:
  • “Traffic” – Find out how long it is going to take you to get to your destination, or set your favorites
  • “Directions”- Lost?  SYNC can help. You can also set your favorite destinations
  • “Business Search”- Find businesses on the go!
  • “Horoscopes”- Who doesn’t need a horoscope?
  • “Movies”- Want to know whats playing in theatres near you?
  • “News”- You can set up your favorite categories, or listen to a recap of the day’s news
  • “Sports”- You can see how your favorite Boston sports teams are doing.
  • “Stocks”
  • “Travel” – Need lodging after a long day in your favorite Ford vehicle?
  • “Weather” – Snowing in Acton? Find out where to travel to
  • “Favorites”- This command reads out all your favorites that you define in your SYNC owner account website

Not sure what to say? You can always hit the voice button and say “Help”

For More information, Check out for frequently asked questions and live chat support.

Or send an email to to set an appointment to visit Acton Ford to demonstrate features of your SYNC System.

Be Safe about it!

Only use mobile phones and other devices, even with voice commands, when it is safe to do so, and use extreme caution. Driving while distracted may take the driver’s focus off the road, which can result in loss of vehicle control, accident and injury. The driver’s primary responsibility is the safe operation of the vehicle.